There’s no doubt that America is obsessed with coffee.
But what exactly are our coffee habits? To get a peek inside our brew preferences, we found some stats!
A study done by the Specialty Coffee Association and Square, the credit card processing company, uncovered an array of exciting tidbits about Americans and our love of java.
Top 3 Coffee Trends: The Most Popular Coffee Drink – the Latte.
Between June 2017 and June 2018, U.S. coffee fanatics ordered a staggering 67 million lattes. But it seems that we’re a high-maintenance crew; on average, we request two customizations for each latte. Hey, when you know what you want, you go for it. Life is too short to compromise on lattes.
Milk and cream are frequent coffee additions, but in the past few years, alternative milks have been gaining ground. Almond milk holds the title as the favorite non-dairy milk in every state except one. Pennsylvania’s residents prefer oat milk, whose sales zoomed 425% between June 2017 and June 2018. We’ve noticed oat milk popping up in more grocery stores, so we’re curious to see how much ground it can gain on almond milk over the next few years.
America’s top 3 coffee trends also identified a significant shift from iced coffee to cold brew. In 2016, before cold brew had cast its spell on coffee lovers, iced coffee was still king. That changed in a hurry, though. By 2018, customers were ordering 42% more cold brew. We understand the fascination and explained it all in this blog post.
Even with that meteoric rise, there’s still plenty of room for cold brew to grow in popularity. In a study done this year by the National Coffee Association (USA), about one in five consumers still hadn’t heard of cold brew. Another 46% were familiar with it but have never taken a sip. We think once they give it a go, many of those folks will be diehards, too.
In the meantime, we’ll be over here crafting our gourmet lattes for corporate event-goers, wedding guests, and trade show attendees. It is the nation’s most popular coffee drink, after all.