So, you’re planning out the next corporate trade show with your team, and morale is at an all-time low. Nothing seems to be bringing in potential clients. Plus, your staff is getting tired of being on their feet all day without anything to show for it. Don’t worry; you’re not alone.

Trade shows tend to be the same old business jargon, over and over again. But, here at the original coffee catering company Cupa Cabana, you know we like to spice things up, and we’re not just talking about the cider. Boring trade shows, no more! Give your next booth a facelift with these three tips and get ready for business cards galore.

Give People A Reason to Stop & Talk

It’s time to give people a reason to stop by your booth, other than for free coffee mugs. If you noticed a lack of traffic at your last corporate trade show, don’t blame your employees and certainly don’t blame attendees! Seriously, who really wants to go out of their way to check out a boring booth?

As experienced corporate event planners know, one of the best ways to attract a crowd is with a little liquid magic. And by that we don’t mean wine (even though it could certainly help), we’re talking about a fresh, piping hot cup of espresso! With the help of a mobile espresso bar, you can convert your booth into a true attraction. Give our team a call to learn about the different coffee bars we have available and get ready to take your stand to the next level.

Get Creative

Let’s face it, that same old plastic booth covered with brochures just doesn’t cut it anymore. As much as we all love reading a three-fold pamphlet, there are plenty of ways to switch things up.

Depending on your brand, there’s always a unique way you can set up shop. Take into account the actual displays themselves, do they speak to your clients? Creative displays could include elaborate styles, such as setting up a tiki bar or maybe a virtual-reality experience. There’s so much to choose from!

The Power of Being Social

If you’re taking on the trade show turmoil, one of the best ways to get people involved is through social media.

Once you’ve taken the right step forward and made your booth a place to be, get your team ready for the next step. Creating a branded hashtag for your booth both drives in traffic while showing off that special setup to even more potential clients.

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